At Renue, we’re on a journey toward becoming a regenerative platform. We know no brand is perfect, but we’re here to celebrate progress, not perfection. Our sustainability criteria are designed to guide brands toward positive change. While they may seem challenging for some, we welcome brands with a genuine desire to make an impact.
We’ve defined six main sustainability categories, and we ask that brands show they meet at least one subcriterion in each. As our platform evolves, so will our expectations – and we encourage our sellers to evolve with us, embracing a deeper commitment to sustainability and regeneration at every step.
It’s not about being perfect today. It’s about taking real steps towards a better tomorrow. And we’ll be with our sellers, every step of the way.
1. Animal Welfare
We’re all about happy animals! Whether it’s cruelty-free and completely vegan or for instance recycled wool, we expect brands to show their care for our furry and feathered friends.
2. Transparent & Responsible Supply Chain
Tracing every step from raw materials to final product isn’t easy, but it’s just too important to leave out. So brands that value transparency, use responsibly sourced materials (natural, certified organic, palm oil free, avoiding harmful chemicals) and prioritize being Made in Europe, have a special place in our hearts. We actively encourage brands to measure and reduce their impact, whether through emissions tracking or sustainable sourcing.
3. Circularity
We’re huge fans of brands that think beyond the product’s first life, whether it’s recyclable, upcycled, or compostable. Products that can be returned to the earth (biological cycle) or kept in use longer (technical cycle) are especially welcome.
4. Social Impact
Even more than profits (brands need to be economically sustainable and that’s what we’re all about as well), it’s about people. We ask brands to show us how they’re making a positive difference, whether by ensuring fair working conditions or giving back through charity and community initiatives. Whether they’re a solopreneur or a team, every little effort counts!
5. Craftsmanship
Handmade is heart-made. We celebrate brands that keep traditional skills alive, craft their products with care, or showcase artisanal techniques. Brands don’t have to do it all by hand, but if they’re preserving heritage, they’ve definitely got a special spot here.
6. Sustainable Packaging
Single-use? No thanks! Packaging should be minimal and made from recycled, reusable, or biodegradable materials (in that order!). We’re especially excited by brands that go the extra mile by using recycled packaging or even creating something new from the old. It’s the full circle we love!
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